Packaging with augmented reality
Augmented reality technology makes it possible to advertise a product from any packaging. This is one of the most memorable types of advertising and promotion of a product or service! Augmented reality allows the buyer to consider and evaluate the offer in advance. When pointing the camera of a smartphone or tablet at the packaging, the user sees a character telling about the benefits of the product and features in an interactive form.
What are the advantages of using augmented reality on the packaging?
- It opens up new opportunities for the buyer to interact with the product. The consumer spends 7 times more time studying the product than usual!
- It allows you to stand out among competitors and take a decisive role for the buyer when choosing a product for purchase.
- Creates an unusual consumer experience and a strong emotional connection with the brand.
- Increases the frequency of purchases by 25 %, and the number of purchases by 30 %!
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